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Black Friday is looming and you need to start getting ready. Here are some tips to apply in your lead up to the big day.

Give yourself a head start

Black Friday isn’t something you can start planning the Monday before. You need to give yourself a decent head start to get everything in order…


Twice a year, Piper Sandler’s Taking Stock with the Teens survey comes out and brand marketers flock to get the scoop on how teens are spending their money. Using this survey as their Bible, marketers adjust and calibrate their strategies to accommodate the teens.

Let’s find out why the teens…


Boomers like to say that younger generations complain too much and are too weak. However, following the Great Recession and a global pandemic, they’re facing an affordability crisis. This affects everyone, but Gen Z and Millenials are just coming into financial independence and are struggling to build wealth while covering their living costs. These unlucky generations love Buy Now, Pay Later — here’s why.

Softens the blow

We’ve established that things are particularly hard for these two generations. Offering a BNPL option softens the blow to their budget by letting them pay for it as and when they can afford it. …


Cart abandonment is a headache for eCommerce businesses. But there are ways that you can smoothen your checkout process to keep users on the page until the checkout is complete.

  1. Start with your UX

In eCommerce, the user experience (UX) of your site is everything. It should be easy for…


If you’re in the subscription billing business, you need to look out for involuntary churn. There are three ways you can decrease your involuntary churn rate: send pre-dunning emails, optimize your website or app, and give customers lots of payment options.

What is involuntary churn?

Involuntary churn is when a failed payment results in…


Subscription-based businesses are faced with the challenge of automating their billing and invoicing processes as they scale up. Greater volumes of recurring customers mean that manual billing procedures become tedious, time-consuming, and susceptible to human error which can lead to inaccurate invoice charges or lost revenue recognition opportunities.

Automation is…


Traditionally billing has been seen as a back office function. In recent times however, businesses have started to realise that a customer’s billing and payments experience is core to the product or services they offer. …


Over the past 20 years, businesses who needed to collect recurring revenue for their products or services traditionally looked towards payment service providers (also known as third party payment providers) to assist with their processing needs. A few large players emerged in this space, mostly with similar solutions, aggregating incumbent…


E-commerce platforms, such as Shopify and WooCommerce, have significantly lowered the barrier to entry for merchants to take their business online. No-code web design and easy-to-activate card-payment gateways allow even those with no technical experience to get up and running quickly and with little upfront investment cost. …

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